Why did gap have to scrap their logo?
Why did gap have to scrap their logo?
High street retailer Gap has been forced to scrap an expensive new logo days after its launch following an online backlash from consumers. Thousands of critical comments greeted the new version of Gap’s logo when it was launched on the company’s website last week. The American group has now been forced to make an embarrassing U-turn.
Which is the most controversial logo in the world?
The classic blue-and-white logo, which had been in use for more than 20 years, was redrawn to become distinctly more…vanillla. It also used Helvetica – not a font that screams excitement. After just a week, the great reinvention was duly scrapped following an “outpouring of online comments”.
Who was the designer of the London 2012 logo?
The logo for London 2012, which was designed by Wolff Olins to the tune of £400,000, was lambasted for its quirky and jagged design from the moment of its first unveiling.
Why was the new Tokyo Olympics logo scrapped?
The new Tokyo Olympics logo has been scrapped following allegations of plagiarism, but it is not the first time big brands have found themselves under fire for their controversial, and, at times, baffling emblems.
High street retailer Gap has been forced to scrap an expensive new logo days after its launch following an online backlash from consumers. Thousands of critical comments greeted the new version of Gap’s logo when it was launched on the company’s website last week. The American group has now been forced to make an embarrassing U-turn.
The classic blue-and-white logo, which had been in use for more than 20 years, was redrawn to become distinctly more…vanillla. It also used Helvetica – not a font that screams excitement. After just a week, the great reinvention was duly scrapped following an “outpouring of online comments”.
The logo for London 2012, which was designed by Wolff Olins to the tune of £400,000, was lambasted for its quirky and jagged design from the moment of its first unveiling.
The new Tokyo Olympics logo has been scrapped following allegations of plagiarism, but it is not the first time big brands have found themselves under fire for their controversial, and, at times, baffling emblems.
